prospect
With the continuous improvement of production modernization and the continuous increase of people's consumption of household appliances, automobiles, etc., the market demand for motors will also be growing. It is estimated that by 2019, the national installed power generation capacity will reach about 660 million kilowatts, with an average annual installed power generation capacity of more than 37 million kilowatts, an average annual growth of about 7.8%. The demand for motors is in direct proportion to the demand for power generation equipment in the ratio of 1 ∶ 3.51. Based on this analysis, the effective demand for large, medium and small AC motor products in the domestic market will maintain stable growth.
opportunity
The market demand for motor products is very broad. The accelerated construction of the Three Gorges Project, the promotion of the national "power transmission from west to east" project and the development of the west have provided sufficient market space for the industry. As small and medium-sized motors are labor-intensive and material intensive products, developed countries stopped producing general-purpose AC motors a few years ago and turned to foreign procurement or fixed brand processing, which provides a good opportunity for the export of small and medium-sized motors in China.
advantage
The motor industry is a labor intensive industry. China has unique advantages in developing the motor manufacturing industry; The state's support for the motor industry will continue to be strengthened; With the gradual enhancement of market awareness of domestic enterprises, the competitiveness of the industry will continue to strengthen.
Vulnerability
The overall manufacturing scale of the motor industry is relatively small, and the products required for some large projects still rely on imports; The technical level of products in the micro motor industry is generally low.
risk
The price competition of domestic motor industry enterprises is fierce, and the industry development still needs continuous integration and improvement. The accelerated entry of foreign excellent enterprises will occupy a certain share of the domestic market.